Boilermaker Alliance: NIL Collective announced

Per the J&C, Purdue has finally gotten their heads out of their asses. Looks like this private collective will work with Purdue's newly created Director of NIL engagement.

Bobo: "We need one, honestly, because there’s a competitive reality to it right now."

However, per the article this collective won't be used to 'entice' athletes to Purdue. Well, at least that's what they say. At any rate, a day late and a dollar short, but it's better than nothing.

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