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Purdue Football Ticket Sales are Soaring

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But it is only a $5 million opportunity.

NCAA Football: Ohio State at Purdue Thomas J. Russo-USA TODAY Sports

It is amazing what investing in the program and a few key wins will do. Our friends at Gold and Black Illustrated published an update on season ticket sales for the 2019 football season yesterday, and the news is good:

According to Purdue director of ticket operations and analytics Brian Fordyce, staff and general public season ticket sales were in the 21,500-range at the start of the week. And there are over two months before the first home game—September 7 vs. Vanderbilt—so there is plenty of time to sell more tickets.

“And I think we’ll go over 10,000 for student ticket sales,” said Fordyce. “We were 10 last year. Our goal is 10,500 this year.”

Tom Dienhart goes on to say that Purdue is on track for its highest season ticket sales mark since 2007. So far Purdue has sold 21,425 season tickets, and this year even I helped out with the expansion. Since my son is now 6 he can no longer get a free 5 and under pass to sit with my parents in Shively, so I upped my season allotment from two tickets to three for the first time.

This decade the most general public season tickets sold was in 2013 when it sold 24,415, so we’re less than 3,000 away from that mark.

As far as overall attendance goes, here is a breakdown of the last few years:

Purdue Football Attendance

2016 Attendance 2017 Attendance 2018 Attendance 2013 (Hazell year 1) Attendance
2016 Attendance 2017 Attendance 2018 Attendance 2013 (Hazell year 1) Attendance
Eastern Kentucky 32,074 Ohio 45,633 Northwestern 47,410 Indiana State 50,165
Cincinnati 33,068 Michigan 60,042 E. Michigan 47,661 Notre Dame 61,127
Nevada 41,607 Minnesota 42,085 Missouri 48,103 Northern Illinois 54,258
Iowa 40,239 Nebraska 41,411 Boston College 47,119 Nebraska 47,203
Penn State 33,157 Illinois 46,027 Ohio State 60,716 Ohio State 51,243
Northwestern 30,548 Indiana 52,105 Iowa 60,716 Iowa 41,038
Wisconsin 30,465 Wisconsin 46,114 Illinois 37,459
TOTAL 241,158 TOTAL 287,303 TOTAL 357839 TOTAL 342493
AVERAGE 34451.14286 AVERAGE 47883.83333 AVERAGE 51119.85714 AVERAGE 48927.57143

The average attendance of 51,000 last season was a huge boost, and up almost 17,000 per game from the dismal 2016 season. At a conservative estimate of $50 spent per additional fan on average (tickets, concessions, parking, etc.), That is an additional $850,000 in revenue per game, and $5,950,000 over the course of the season’s seven games. Both the Ohio State and Iowa games were sellouts last season.

After selling just 12,168 season tickets in 2016 it has taken just three years for Brohm to nearly double that number.

For the record, today partial season flex plans go on sale, so GO BUY TICKETS! It is the last chance to get seven home games until 2023.