TMill's article on Purdue Athletics generating a lot of responses in this slow summer season. To me though, it didn't address the core issue and the athletics department is only part of the system and we are focusing on the trees and not the forest.
Bottom line is that different people have different priorities, and there is no "best" solution for everyone. In an ideal world, we all want Purdue to be among the best in academics and in all kinds of sports, and with low tuition to make it affordable to everyone, but as of now, we can't have them all.
This is really a resource allocation issue, and I think this is the real question to ask: assuming you can have a vote on how to distribute 100 unit of resources for the university, how much would you put in
- revenue-generating sports (read: football and men's bball),
- non-RG sports, and
- lowering costs for students?
I'm interested to hear people's allocation on it, and as a Quant, I'll sum up the results and report it back. Furthermore, it'll help if you can also indicate that whether you are a) current student, b) alumni, c) others. My conjecture is that different groups might have different priorities.