Conference Realignment And Big Ten Expansion: What It Means To Purdue
After a nice three mile run this afternoon I am writing this with my feet on the table and The Shawshank Redemption spinning in my Playstation. Today was an easy day of work hanging out with UAW retirees for a few hours before coming home, working out, and propping my feet up. It's a slow week with Purdue on a bye, and that means the blog can turn its attention to other things.
I can imagine Jim Delaney in a similar pose today. Around him, college conferences are swapping partners like its Woodstock all over again and everyone wants free love. Texas A&M whored itself to the SEC. Syracuse and Pitt cheated on their long-time wife with the ACC. Texas wanted to be the head madam of the Big 12 brothel, then independent, and now they are willing to jump into the bed with the highest bidder, be it the SEC, Pac-12, or ACC. Hell, Texas & Oklahoma would go to the MEAC for the right price. Oklahoma State is clinging to Oklahoma's leg like a little brother. The rest of the Big 12 and Big East are trying to merge like Power Rangers or something. The rumors change every day. I am surprised we haven't seen Alaska-Anchorage to the SEC with the promise of starting a football program and dumping all the Alaska oil money into the SEC coffers. There are even reports of a 22-team megaconference as a possibility.
Then there is the Big Ten, which has been strangely quiet since adding Nebraska. The funny thing is that we started this mess about 18 months ago just by mentioning we were thinking of adding a member. Once Delaney said, "Yeah, we might add someone," every conference in the country collectively lost its shit. Before Nebraska jumped on board the Big Ten was rumored to be going after Notre Dame, then ND, Texas, and Nebraska, then five teams. Rutgers, Pittsburgh, and Syracuse were bandied about. Missouri practically laid on its back and offered up anything to be able to join.
In the end it was a relatively minor shuffle with the Big 10 getting Nebraska, the Pac-10 getting Utah and Colorado, and everything calming down until Texas A&M started round two. Now all the wild rumors are flying again, including the Big East merging with the Big 12 and adding the Universities of Toronto, Zimbabwe, and Pyongyang. Frankly, I think it is getting a little ridiculous at this point, but I am thankful for the stance the Big Ten has taken. Namely, they have been silent and said they are pursuing no one.
As Adam Rittenberg of ESPN mentioned yesterday, the Big Ten could be the big winner here because it is standing pat. We're not actively going after anyone. Notre Dame is likely still the prize, but unlike the past 20 years, the Big Ten is now in the position of strength in negotiations. We already have 12 members and our conference title game. We're not going to add just one team, and if things get really crazy ND may need the Big Ten more than the Big Ten needs them.
If there is one conference that can stay at 12 and be perfectly happy it is the Big Ten. Of our current membership, We have the top three largest fanbases in college football and 11 of the top 50. We also tend to value tradition and academics more than other conferences. The Big Ten has long been an academics-first coalition ever since the man with the mustache from Purdue came up with the idea in 1895. Most of our teams have been crashing into each other for over 110 years, and even Penn State is just now gaining acceptance 20 years after their own entry. The fanbases are all loyal, passionate, large, and very similar to each other. I don't see our conference expanding just for the sake of expanding.
The best part about all this is that Purdue's future is secure in college athletics. I know that is what most of you who stop by this site care about. Our friends over at Crimson Quarry had an excellent post yesterday on the IU perspective, and their spot is very similar to Purdue's. Both schools currently have basketball higher in terms of national recognition than football, but football is what pays the bills. Football is what is driving this latest round of expansion and realignment, and some traditionally strong basketball schools (Kansas, UConn, and the rest of the Big East to name a few) are pretty much helpless bystanders because they don't have strong football programs.
For us, the Big Ten is not going anywhere. The once mocked Big Ten Network is now the model that everyone once and our conference comes off as a visionary because we thought of the idea first. In a way, the conference is bound together a little more than John thinks. In the NCAA Tournament many Purdue fans support Michigan State because we respect Tom Izzo and the way his teams play. In bowl season everyone gets behind everyone else. There is a small movement growing right now behind Wisconsin as the league's best hope to unseat the SEC and their run of National Titles.
I've even seen it at both Purdue and in other venues I have traveled to. There is an exception for the big rivalries which will always have hate, but for the most part your average benign Big Ten matchup (like Purdue-Penn State or Minnesota-Illinois) has fans getting along on gamedays and commiserating about the love of Big Ten football. Each group of fans has many similar traits. Even our new Most Hated Rival in Iowa has enough similarities with us that we've already developed playful banter about our rivalry. Whenever the SEC blog trash us we come together as a force 12 strong to strike back. Nebraska feels like one of us already.
Purdue, even in the best of years, doesn't have a huge following. Our fans are incredibly loyal, but we don't have the numbers of the other schools even in our own conference. That said, we're a founding member and were set for life as long as the conference itself remains strong. We can sit back with our feet up and reap the benefits of that for as long as possible. We're not going to be kicked out (the Big Ten doesn't do that) and we're not a big enough brand to be courted elsewhere. Hell, it was our President that came up with the idea of the Big Ten for crying out loud!
This is a major reason why I haven't written about conference expansion. I think most of it is unnecessary and frankly, it is not going to affect my fanship one bit unless the Big Ten adds schools. It doesn't look like that is going to happen, at least as of 4pm on September 20, 2011.
What if the Big Ten Does Expand?
Off Tackle Empire proposed the 64-team, four super conference idea yesterday with the SEC, Pac-12, Big Ten, and ACC being the four winners. In their model, the Big Ten added four teams to move to 16. The biggest point they make is step 2 in their plan:
2. Step Two - Sort Into Quads.
Here's the problem with two 8 team divisions. You essentially dissolve into two eight team conferences. By having seven opponents that remain on your schedule every year, it makes it almost impossible to have any meaningful interaction with the other half of the league. But, if you're in a four team division, or quad, you only take up three games for division opponents. The rest of the games can be rotated. That keeps more connections among conference mates. That's a good thing.
Now, I'm going to label these quads geographically. Knowing the B1G minds in Chicago, they'll probably call them Legends, Leaders, Heroes, and Hopes. Regardless, you'll get the idea.
B1G West: Iowa, Kansas, Minnesota, Nebraska
B1G North: Connecticut, Michigan, Michigan State, Wisconsin
B1G East: Indiana, Notre Dame, Penn State, Purdue
B1G South: Illinois, Missouri, Northwestern, Ohio State
If you're looking at competitive balance, these are historically pretty good. Swapping Wisconsin and Missouri might make it better, but I'm willing to let the balance be off just that little bit for the simplicity. Let's not get too hung up on it.
In a way, doesn't this help Purdue win a conference title rather than hurt them? Isn't it easier to win a four team division, especially if you can time your upswing with a Penn State and ND downswing, than our current setup where we have to bang heads with Wisconsin, Penn State, and Ohio State ever year? Personally, if we add teams I hope one of them is not Notre Dame and I don't think it will be the Fighting Irish because they have said no too many time before, but OTE's basic idea is groundbreaking. It is what I expect from the first major college athletic conference.
Honestly, I am quite happy with the way things are right now in the Big Ten. It still feels like a conference, unlike the Big East with 16 basketball schools and most teams only play once. Everyone feels like they are on board with an equal share in what the conference does. You still have your rivalries, and there is a reason to care across the board. It's a shame that it is football driving this while other sports suffer, but the Big Ten still seems above that.
So rest easy, Boiler fans. Enjoy your bye week because our future is already set with the most stable conference out there.
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Best part of the Big Ten deal: Equal Revenue Sharing
We don’t have the seething mire of contempt, jealosy, and resentment that is laying waste to the Big XII over Texas’ huge cut of the TV profits. Everybody gets an equal share, which is great for football bottom-feeders like us and is no skin off the back of the likes of Michigan and Ohio State, who are rolling in their own personal piles of dough. Delicious, carby dough. Just the way we like it in the Midwest.
For God and country—Geronimo, Geronimo, Geronimo
No greater love, no sweeter sin, than red hot brass and ice cold gin.
by LoneStarHoosier on Sep 20, 2011 4:53 PM EDT reply actions
Some more food for thought
This article takes a look at realignment from the television markets angle. There’s a lot of info there, but it helped me understand why the Big Ten and SEC doesn’t get too involved with a lot of the realignment business.
"Beating the Red Sox feels SO GOOD.! SO GOOD! SO GOOD!" -jbox
Bolts from the Blue - General Manager: It is what it isn't
As far as its relevance here
The market share added by Kansas and Connecticut wouldn’t be that great. From this perspective, Missouri and Rutgers would be better choices. They also mention poaching Virginia Tech from the ACC.
"Beating the Red Sox feels SO GOOD.! SO GOOD! SO GOOD!" -jbox
Bolts from the Blue - General Manager: It is what it isn't
But again, that’s not how the Big Ten rolls. The Big Ten isn’t going to make any moves that will be revenue negative, but it also isn’t going to add Rutgers, which would bring cellar-dwelling programs in both major sports, just to get NYC eyeballs. Rutgers brings the NYC market to about the same extent that Rice would bring the Houston market.
The Crimson Quarry, SB Nation's Indiana Hoosiers blog
by John M (The Crimson Quarry) on Sep 20, 2011 5:13 PM EDT up reply actions
Fine.
“Rutgers brings the NYC market to about the same extent that Rice would bring the Houston market Ball State would bring the Indianapolis market.”
The Crimson Quarry, SB Nation's Indiana Hoosiers blog
by John M (The Crimson Quarry) on Sep 20, 2011 5:47 PM EDT up reply actions
Rice is mentioned in the article as well
There’s no comparison between it and Rutgers. Rutgers has 10 times the value as Rice. I understand your original point, but the numbers don’t back it up for your example.
"Beating the Red Sox feels SO GOOD.! SO GOOD! SO GOOD!" -jbox
Bolts from the Blue - General Manager: It is what it isn't
I was in the stands in Houston
There were maybe 1000 Rice students in attendance. Even the Rice alums were bemoaning the lack of student support. They told me the MOB is a shadow of it’s former self.
The next morning, I had trouble finding a Rice/Purdue summary in the Houston Chronicle. I was in Austin by Sunday afternoon – the paper there mentioned nothing more than the final score.
Rutgers, on the other hand, is the State University of New Jersey.
Conference realignment issues aside, some of the smartest, most capable people I have known in my career are Rice grads.
…and yeah, the missed FG hurt, but nothing like the 3 hour ride to Austin with the Rice alum.
"To HELL with the cup - give those Boilers KNEE braces!!"
- Dennis Miller (I know he's thinkin' it!)
Obviously my post is intended to be an exaggeration. I know Rutgers has more value than Rice. But they aren’t “New York’s team” by any stretch, and that have a horrid tradition in both football and basketball. Revenue and media markets matter, but I can’t believe that anyone thinks the Big Ten is going to add a school that drags the conference down in both major sports.
The Crimson Quarry, SB Nation's Indiana Hoosiers blog
by John M (The Crimson Quarry) on Sep 21, 2011 8:22 AM EDT up reply actions
ND should be left out in the cold to rot and wither away
This is a nice post. I learned a few things. Although I do question whether we’re in the top 50 fan bases.
ND wont go to big ten
They want to win enough games to go to a bowl game LOL
by aafm187 on Sep 20, 2011 8:04 PM EDT via mobile up reply actions
The article says we are...
I believe the only B1G team that isn’t in the top 50 is Northwestern… and they were like… 54 or something….
Boiler Up! Hammer Down!
by JuJuan some Moore? on Sep 20, 2011 9:18 PM EDT up reply actions
Wanna know why ND will never be in the B1G?
Look how the Big 12 members have responded to the “I have the power, I deserve all the gold” mentality of the Univ. of Texas.
"To HELL with the cup - give those Boilers KNEE braces!!"
- Dennis Miller (I know he's thinkin' it!)
I hate ND as much as anyone...
And we all know their results on the field haven’t matched their opinion of themselves for some time now, but adding them to the conference would increase BTN revenue for all schools.
Ever Grateful. Ever True.
I HATE the Super Conferences
I tend the think that the 16 team “Super” conference is an unsustainable model:
- increased travel costs
- difficult scheduling
- destruction of rivalries
- loss of conference identity
- harder to win conference titles
If these models don’t wind up working then what happens? Do the conferences contract (kicking out the weakest members). The B1G is considered one of the premier conferences because of its stability but this path greatly increases the risk of teams being kicked out when things contract (as one of the least valuable sports institutions I believe we would be at risk)
Personally I think people are excited about new matchups which will get old when they start to miss the old rivalries (eg. UT vs A&M)
In my opinion
The only reason we should expand is if Texas shows interest.
Otherwise, forget it. Sorry Missouri, you wait until Texas comes.
Reaction images? I got 'em
Talked to my dad (UM, '82) about this...
We kicked around the idea of four superconferences, each with four four-team divisions…and the “best” idea we had made essentially zero sense.
Note: there are, at present, 65 BCS schools. Iowa State was the red-headed step child. And nobody cares about ND.
Pac-16
Wash, Wazzu, OSU, Oregon
USC, UCLA, CAL, Stan
ASU, Ariz, Utah, Colo
Okla, Ok St, Texas Tech, Baylor
SEC
FLA, UGA, USC, Vandy
Tenn, Louisville, Cincy, UK
Ala, Auburn, Miss, Miss st
Ark, LSU, A&M, Texas
ACC
FSU, Miami, Tech, Clemson
UNC, NC State, Duke, Wake
MD, Va Tech, UVA, Pitt
’cuse, SUNJ, UConn, BC
B16
PSU, WV, OSU, Mich
MSU, Purdue, IU, ILL
NWestern, Minn, Wisc, Iowa
Nebraska, Kansas, KSU, Mizzou
Like I said, makes no sense, and would be an abject disaster for any other sport.
It's about time.
I’ve always wondered why the other 11 (now 9 or 8, depending on how you see it) schools in the Big XII didn’t just tell Texas that they rejected the LHN and made them end it. I understand creating a school-specific network is allowable in the conference bylaws, but I’m also sure that there are some lines drawn as to what that network can cover. With all the confusion, I honestly can’t remember if the NCAA said that LHN couldn’t show high school games, but that HAD to have crossed at least SOME lines somewhere. That should be enough of an excuse to allow the other conference members to vote to cancel the network. Bottom line is that if the remaining Big XII members band together against Texas, this whole mess can be solved, and the world will be spared from having to see the creation of 16-team conferences.
Also, ESPN needs to quit trying to tell the universities what to do. It’s seriously getting annoying that they are the only ones wanting 16-team conferences (which will have amazing ratings for about 5-6 years before the “new-ness” wears off and there are really no rivalries). Not to mention the fact that they were wanting to abolish the NCAA earlier today so that universities could pay players.
Missouri to the SEC apparently happening now
Waiting on confirmation from Bernie
LOL!
Book it, I love the inside source from Bernie!
So allow me to sum up another well written article on H & R
At this point in conference realignment does not mean a whole hell of a lot to Purdue
What about adding West Virginia?
Makes sense geographically and they’ve got solid football and basketball programs. Issues may be academics and fanbase.

















