"'Makers, All' embraces the university's strengths - energy, optimism, enthusiasm, curiosity and reliability - while staying grounded in the historic Boilermaker reputation. It is uncomplicated, powerful and real. It brings to life the university's persona as a visionary institution that serves as a catalyst for transformation."
I hope it grows on me because my first impression is it sounds like crap. Never in all my years, have I ever called any Purdue team, student, former alumni, etc.,a "maker".